Powered by AI and People. Changing the Insurance Industry.
Better products. Better service. Lower premiums.

Big firm depth. Boutique service.

BCG Advisors is a growth-oriented insurance and employee benefits brokerage — big enough to bring you real depth and experience, small enough to give you the service you deserve. We protect and empower businesses through expert advice, superior coverage, and relentless service execution.

Secaucus & Red Bank, NJ • Licensed in NJ, NY, CT, PA & DE

Who We Are

More than an insurance agency

  • A growth-oriented insurance & benefits brokerage
  • Advisors in the top 1% of their fields
  • Commercial, personal & benefits under one roof
  • AI-enhanced, human-led
Who We Are

Not a traditional agency, an insurance & employee benefits brokerage

We are not a traditional insurance agency. We’re a growth-oriented insurance and employee benefits brokerage committed to delivering best-in-class outcomes for our clients and our people — operating with urgency, precision, and purpose.

From commercial and personal insurance to employee benefits, every team member plays a critical role in protecting businesses, solving complex problems, and delivering measurable value. Our objective is simple: minimize your risk and liability at the lowest cost, so you can grow.

A different kind of brokerage

50%+

Advisors with advanced degrees

12+

Services included at no extra cost

5

States licensed: NJ, NY, CT, PA, & DE

2

New Jersey offices

  • Advisors in the top 1% of their fields — with real-world business experience behind every recommendation.
Our Mission

To protect and empower businesses through expert advice, superior coverage, and relentless service execution.

Our Vision

To become the most respected, performance-driven insurance brokerage in our markets — known for elite talent, exceptional client outcomes, and a culture that wins.

Our Core Values

The principles behind every decision

Seven values guide how we work, how we serve, and how we win — together.

1. Extreme Ownership

We take full responsibility for outcomes — no excuses, no passing blame. If it touches our desk, we own it until it’s done right.

2. Client-First, Always

We act in our clients’ best interest at all times. We don’t just service accounts — we protect businesses and livelihoods, exceeding expectations every interaction.

3. Relentless Responsiveness

Speed matters. We operate with urgency and communicate proactively — every client inquiry gets a response by the end of the day, even if the answer is still coming.

4. Pursuit of Excellence

Good is never good enough. We continuously improve our knowledge, processes, and execution.

5. Team Over Ego

We win as a team — supporting each other, holding each other accountable, and celebrating collective success.

6. Growth Mindset

We embrace change, seek feedback, and invest in personal and professional development.

7. Results Matter

Effort is expected; results are required. We measure performance, reward those who deliver, and grow stronger under pressure.

Our Culture

Built for growth. Driven by excellence. Defined by accountability.

We’re building an incredible firm where excellence is the baseline — not the goal.

What we expect from our team

  • Be responsive, reliable, and solution-focused
  • Take initiative without being asked
  • Continuously learn the business and improve
  • Communicate with confidence and professionalism
  • Operate with integrity in every decision

What you can expect from us

  • A fast-paced, growth-driven environment
  • A clear path for career advancement
  • Investment in training and development
  • Recognition and reward for top performance
  • A team that supports, challenges, and pushes you to be better

Our standard

  • Clients feel fully protected and confident
  • Employees feel challenged, valued, and rewarded
  • Performance is recognized and expected
  • Excellence is the baseline — not the goal
  • We come to work every day to accomplish greatness
Where We Are

Two New Jersey offices, five states served

Secaucus, NJ Office

300 Harmon Meadow Blvd, Unit 403
Secaucus, New Jersey 07094
Phone: 201-435-4500
Fax: 201-435-4540

Red Bank, NJ Office

128 Broad St
Red Bank, New Jersey 07701
Phone: 201-435-4500
Fax: 201-435-4540

Our leadership team
understands your needs

We’ll help create a plan that fits your requirements.

  • President & CEO

    Bill is the founder and President of The Benefits Consulting Group, Inc. Bill started BCG Advisors in December of 1999 after a very successful career as a New Business Representative for large groups (up to 10,000 employees) at Aetna. Bill is known for his impeccable industry knowledge, strong carrier relationships and dedication to detail. Bill has written numerous articles about various aspects of employee benefit planning for industry publications and is asked to speak about the changing benefits environment. Bill also participates in roundtable discussions with national carriers about market trends and new products and plan design introductions to meet changing consumer demands.

    (more…)

  • Vice President / Partner, Commercial Insurance

    Ed joined the firm in 2008 as Vice President of commercial lines and recently became partner in 2021.

    Ed has over 20 years of insurance experience and currently oversees the Commercial Lines Division of BCG Advisors. He has experience managing every aspect of agency client service operations and has a vast knowledge of insurance contracts and risk management practices. Prior to BCG Advisors, Ed was recognized as a top salesperson at Philadelphia Insurance Companies. Ed shares the same commitment to excellence that BCG Advisors is known for providing to our clients and his expertise will benefit our clients greatly.

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  • Vice President, Employee Benefits

    Kevin joined BCG Advisors in April of 2001 after a very successful career at Aetna as a New Business Representative for large employers (up to 10,000 employees). Kevin provides clients with honest, simplified, straight forward guidance and expertise, allowing them to clearly understand all offerings and meet bottom-line objectives. He is known for delivering employers creative strategies that help to achieve the cost containment scenario they desire while still maintaining a high level of benefits for the employee population, creating the ultimate win-win. Kevin follows a “client first” approach keeping the client’s best interest in mind before all else.

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  • VP Sales & Marketing

    Patrick joined BCG Advisors in October 2012 after 10 years as an award winning B2B Medical Sales Representative. Patrick is currently responsible for the onboarding and training of all new Producers. In addition, he also handles the organization Social Media and Digital footprint. During his decade in Commercial Insurance he has been entrusted by hundreds of insureds with their business. Patrick loves working with the insureds to make sure they are correctly covered at a competitive price. He has a true passion for clients as evidenced by making sure each one has his cell phone for their Commercial Insurance needs at any time.

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5.0 5 reviews

Client Testimonials

Hear from the people choosing BCG to protect their business & lifestyle.

  • Darien Allen’s Avatar Darien Allen ★★★★★ a month ago
    Ed, Nalani, Kevin and Samantha make themselves available to answer questions and help us solve problems related to our liability insurance. They go above and beyond the call of duty all the time.
  • Law Firm’s Avatar Law Firm ★★★★★ 2 months ago
    Kevin O'Connor has been a great agent, always attentive and working in my best interest for our commercial insurance needs. He is very knowledgeable and always eager to assist in evaluating policy details. I would strongly recommend … More this BCG.
  • Alpha Day Care Center’s Avatar Alpha Day Care Center ★★★★★ 4 months ago
    "I have been with BCG ADVISORS, for more than 18 years, and my experience has been nothing short of exceptional. Throughout the years, their team has consistently provided friendly and knowledgeable service. They take the time to explain … More my options clearly and ensure I have the right coverage for my needs.Whenever I've had questions or need assistance, they have been quick to respond and resolve any issues. Their commitment to customer service makes me feel valued as log-time client. I highly recommend BCG ADVISORS to anyone looking for reliable and supportive Insurance coverage!"
  • Jorge Aviles’s Avatar Jorge Aviles ★★★★★ 3 years ago
    As a real estate advisor I need to work with the best in any industry. If I want to provide excellent service. Nalani, is the consummate insurance advisor. She provide amazing service and empathy to every client. All my clients rave about … More her quick response and best rate. I highly recommend her if you want to elevate your business.
  • Michael Smith’s Avatar Michael Smith ★★★★★ 3 years ago
    My firm has been a BCG client for five years now and we could not be happier with the support we get from the entire BCG staff. BCG helped us select our medical insurance policy and all of our commercial business insurance policies (General … More Liability, D&O, E&O, and Cyber). The premiums we pay are very competitive and the response times are immediate whenever we have a question.
Let’s Talk

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A short conversation is the fastest way to see where you’re protected, and where you aren’t. We’ll review your current coverage and show you what an AI-enhanced brokerage can do across benefits, commercial, and personal lines.

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